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ONE - Local Business Matters
Volume 1, Issue 1 - June 2018
Advertising Expertise
Advertising Expertise
By Sam Kirkwood
Director of Advertising Operations
Advertising Expertise
When creating and implementing an online campaign, the first rule is the call-to-action needs to match the content of the ad. But just as important, the destination or location the campaign clicks to needs to match as well.

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Advertising Expertise
Consumer Trends
Source: Statista.com
Consumer Trends
Who makes the purchasing decisions for your products?

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Success Stories
Success Stories
By Austin Compton
Advertising Account Specialist
Andrew Bishoff of Pets Earth, a local store owner in the Omaha area, recently hosted a grand opening of his second location off 203rd Street. On March 10, 2018, pet owners “flooded his store wall to wall” to patronize the natural dog and cat food retailer. When planning for his grand opening, Mr. Bishoff stated he was looking for a "different marketing strategy, that wasn’t simply social media."

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Success Stories
 
Digital Marketing
Digital Marketing
By Austin Compton
Advertising Account Specialist
Digital Marketing
For three days in February, local businesses had the opportunity to attend one of six free seminars on the topic of digital advertising, hosted by the Omaha World-Herald. I was fortunate enough to attend several of these seminars and would like to share my thoughts with you. The digital landscape is constantly evolving. As Google, Facebook and other platforms tweak their algorithms, it can be difficult for anyone to stay up to date with these changes, myself included.

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Promotional Ideas
Promotional Ideas
By Austin Compton
Advertising Account Specialist
Promotional Ideas
In Omaha, walking is the preferred method of exercising. Nearly 65% of local residents (546,000 people) aged 18 or older claim to participate in walking for exercise - more than any other workout regiment. What does this mean for promotional opportunities?

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